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	<title>MLMultimedia</title>
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	<description>E-learning content development, e-learning tools</description>
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		<title>How We Write for E-learning</title>
		<link>http://new.mlmultimedia.com/?p=158</link>
		<comments>http://new.mlmultimedia.com/?p=158#comments</comments>
		<pubDate>Thu, 01 Apr 2010 22:59:37 +0000</pubDate>
		<dc:creator>Marc Lee</dc:creator>
				<category><![CDATA[E-Learning]]></category>
		<category><![CDATA[Instructional Design]]></category>

		<guid isPermaLink="false">http://new.mlmultimedia.com/?p=158</guid>
		<description><![CDATA[Lately we&#8217;ve been mainly doing Articulate projects.  I think I&#8217;ve written 6 of them in the last 5-6 months.  For a writer this brings up an interesting point: what is writing e-learning in Articulate like?  I&#8217;m curious about people&#8217;s thoughts on this and want to publish my own because we get a lot of feedback [...]]]></description>
			<content:encoded><![CDATA[<p>Lately we&#8217;ve been mainly doing Articulate projects.  I think I&#8217;ve written 6 of them in the last 5-6 months.  For a writer this brings up an interesting point: what is writing e-learning in Articulate like?  I&#8217;m curious about people&#8217;s thoughts on this and want to publish my own because we get a lot of feedback from the clients that no one has seen e-learning quite like ours before.   I&#8217;m not that aware of doing things that differently from others but, then, I don&#8217;t see a lot of others&#8217; e-learning projects.  The main thing we hear is that most of the other e-learning out there will just put you to sleep.  So what&#8217;s the difference?</p>
<p>One thing to keep in mind is that, for 90% of the cases, Articulate is just Powerpoint &#8212; but made much cooler.  If this is completely new to you, you can check out a couple of examples in the examples viewer on the home page.  Just click on home and select &#8216;e-learning&#8217; from the black-border viewer.  Towards the end are several screen shots of an Articulate piece we did about 3 years ago.</p>
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		<title>Writing for E-learning</title>
		<link>http://new.mlmultimedia.com/?p=154</link>
		<comments>http://new.mlmultimedia.com/?p=154#comments</comments>
		<pubDate>Sun, 14 Feb 2010 02:07:03 +0000</pubDate>
		<dc:creator>Marc Lee</dc:creator>
				<category><![CDATA[E-Learning]]></category>

		<guid isPermaLink="false">http://new.mlmultimedia.com/?p=154</guid>
		<description><![CDATA[Writing for e-learning is quite an art form.  There&#8217;s all kinds of writing for e-learning because there is all types of e-learning.  Most of what we see currently is the client&#8217;s interest in getting a web-based (WBT) project done as quickly and as economically as possible.  That being the case, most projects consist of a [...]]]></description>
			<content:encoded><![CDATA[<p>Writing for e-learning is quite an art form.  There&#8217;s all kinds of writing for e-learning because there is all types of e-learning.  Most of what we see currently is the client&#8217;s interest in getting a web-based (WBT) project done as quickly and as economically as possible.  That being the case, most projects consist of a series of &#8217;slides&#8217; representing the basic unit of content &#8211; these being arranged in units or modules (arbitrary terms, honestly) that take about 1 hour or less of &#8216;face time&#8217; from the student.  This is followed by a test. Most of what we have done recently is done in something called &#8216;Articulate&#8217; which is a Flash based tool (<a href="http://www.articulate.com">www.articulate.com</a>) that generates the slides in question from the slides in a Powerpoint.</p>
<p>That being so, most writing for e-learning consists of building a series of Powerpoint slides.  Often the client may think they have that ready for us; the thing they&#8217;re not thinking of is that a script is needed also.  The script consists of the instructional narration that accompanies each slide.</p>
<p>So, roll that up and you have this writing challenge:</p>
<ol>
<li>Come up with a basic list of slides that will cover the subject; you&#8217;ll probably need about 2 for every minute of seat time you expect the course to entail</li>
<li>Start walking through the slide list, building the slides in Powerpoint, which should NOT consist of the standard Powerpoint list of bullets in text.  You need some creative way to illustrate the voice instruction. Give each slide a title that will &#8216;track&#8217; as a kind of thumbnail of the course when seen in the Articulate &#8216;outline&#8217; view (a list of the slide titles). </li>
<li>Add animation to the visual elements in the slides&#8230;.There are dozens of built-in effects such as fading in each line of text.  But novices tend to go over the top with these effects.  Use parsimoniously if at all.   Make sure the effect has an educational justification.</li>
<li>Write the narrative text, using the Notes panel in Powerpoint. </li>
<li>Puncuate the sequence of informational/instructional slides with some sort of special activity or reinforcement/practice related to the content being offered.  Use some of the built-in Articulate &#8216;game&#8217; or Engage templates for this. However, often if budget is available, we build custom Flash interactives. This of course goes beyond writing.  But the writing aspect of this is to develop a coherent activity that uses the concept of the lesson in some engaging manner.  See our discussion of the &#8216;e-learning transformation&#8217; for more on this aspect.</li>
<li>Write the test questions.  Maybe you already have a test bank from the client.  If so, you must be sure that the lesson material and the test questions match up.  It&#8217;s considered very unfair to include a question on a graded e-learning test whose answer is not given, pretty straightforwardly, in a slide.</li>
<li>Finally, package up the whole course in a reviewable format for the client. </li>
</ol>
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		<item>
		<title>Storyboard Development</title>
		<link>http://new.mlmultimedia.com/?p=137</link>
		<comments>http://new.mlmultimedia.com/?p=137#comments</comments>
		<pubDate>Mon, 26 Oct 2009 18:43:46 +0000</pubDate>
		<dc:creator>Marc Lee</dc:creator>
				<category><![CDATA[E-Learning]]></category>

		<guid isPermaLink="false">http://new.mlmultimedia.com/?p=137</guid>
		<description><![CDATA[Storyoboarding is the intermediate step between agreeing on an outline for your course and starting development.  As such it is probably the key step in getting everyone thinking about what the course will really be about.
The storyboard defines the structure, tone, level of detail and flow of your course.  It&#8217;s your course&#8217;s blueprint, [...]]]></description>
			<content:encoded><![CDATA[<p>Storyoboarding is the intermediate step between agreeing on an outline for your course and starting development.  As such it is probably the key step in getting everyone thinking about what the course will really be about.</p>
<p>The storyboard defines the structure, tone, level of detail and flow of your course.  It&#8217;s your course&#8217;s blueprint, placing the multimedia aspect &#8211; audio, graphics, interactivity and animated effects &#8211; into a paper document that&#8217;s readily accessible.  Once past the storyboard phase, the project can go into development with assurance that the final outcome will meet the expectations of everyone concerned.</p>
<p>MLMultimedia has developed a storyboard template that has been used for over 2000 slides worth of storyboard content.  However, there are many ways to storyboard, ours being only one.</p>
<p>Here&#8217;s a link where you can pull up a PDF&#8217;d version of our template:</p>
<p><a href="http://new.mlmultimedia.com/wp-content/PDF/SB_Template.pdf" target="_blank">Download a storyboard template</a></p>
<p>If you would like a version of the template in Word &#8211; a version that you can actually type into &#8211; click on &#8216;Contact Us&#8217; (far upper right) and send us a note.</p>
<p>Storyboarding a course involves the transformation step that we discuss in our post on <a href="http://new.mlmultimedia.com?p=3 target=">&#8216;content transformation for e-learning.&#8217;</a> which involves making the content suitable for self-learning where there is no teacher in the classroom to motivate and interact.</p>
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		<item>
		<title>Online Courseware</title>
		<link>http://new.mlmultimedia.com/?p=110</link>
		<comments>http://new.mlmultimedia.com/?p=110#comments</comments>
		<pubDate>Thu, 24 Sep 2009 07:52:56 +0000</pubDate>
		<dc:creator>Marc Lee</dc:creator>
				<category><![CDATA[E-Learning]]></category>

		<guid isPermaLink="false">http://new.mlmultimedia.com/?p=110</guid>
		<description><![CDATA[MLMultimedia&#8217;s services for online courseware start with your need to communicate some content.  Either you have existing courseware, a computer-based training (CBT) project, or existing live classroom course material that needs to be converted or updated or you have an idea for a course you would like to create.  Once we see the [...]]]></description>
			<content:encoded><![CDATA[<p>MLMultimedia&#8217;s services for online courseware start with your need to communicate some content.  Either you have existing courseware, a computer-based training (CBT) project, or existing live classroom course material that needs to be converted or updated or you have an idea for a course you would like to create.  Once we see the level of completeness/readiness in the content you have, we would then come up with a plan to proceed. The steps in the plan can include:</p>
<ul>
<li>A <em>functional specification</em> of the course or module<br />
This consists of recommended details of presentation and interface.  In this document we describe the presentation means (will it include an audio track, will video be used, will the student achievement in the subject matter be assessed and recorded and the like)</li>
<li>A <em>content specification </em>for the course or module<br />
The content specification is something that we have come to rely on to give a quick start to a project. Often, everyone has agreed to get started. But where do we actually start?  We write the content spec based on whatever the current state of your material is &#8211; whether an older, existing CBT, notes from a live, classroom course, product documentation, etc.    If necessary we will do the research ourselves to make sure there is substantive material in the proposed course.   With this in hand, we then do our work and, in about a week, it&#8217;s done.  When it is, it gives the reader a clear idea of what the course will look and &#8216;feel&#8217; like.  We organize your material into a series of logical modules, units and lessons and lay that out in the content spec.  The spec also gives a sense of the pace and style of the course &#8212; will it be extremely technical, conversational, interactive, game-like and so forth.</p>
<p>If you would like to see an example of one of these specs, leave a reply at the bottom of this page. We&#8217;ll be in touch.</li>
<li>A <em>prototype</em> of your course<br />
Here we would include the interface design we recommend (based on your input) plus a small amount (one lesson or screen&#8217;s worth)</li>
</ul>
<p>We would then go through a review and approval process and proceed to complete your course.</p>
<p>Before the course is complete, however, there are several steps to be sure your course works as intended:</p>
<ul>
<li>Test<br />
We organize a group review, checking and validating each detail in a live demo, or we send copies out to a select few principals.  Any changes needed are made.</li>
<li>Beta release<br />
We put an &#8216;as complete as possible&#8217; version on a beta server (either yours or ours) and solicit users to take it and provide comments</li>
<li>Final release<br />
The course is placed on the production server.</li>
</ul>
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		<item>
		<title>Technical Writing</title>
		<link>http://new.mlmultimedia.com/?p=68</link>
		<comments>http://new.mlmultimedia.com/?p=68#comments</comments>
		<pubDate>Thu, 13 Aug 2009 20:23:51 +0000</pubDate>
		<dc:creator>Marc Lee</dc:creator>
				<category><![CDATA[Instructional Design]]></category>
		<category><![CDATA[Elearning]]></category>

		<guid isPermaLink="false">http://new.mlmultimedia.com/?p=68</guid>
		<description><![CDATA[We specialize in technical e-learning courses such as software tutorial or technician certification training; therefore technical writing is &#8211; or can be &#8211; a part of what we can help you with.  Marc Lee, our president, has been a technical writer and we are happy to consider your technical communication situation from the ground [...]]]></description>
			<content:encoded><![CDATA[<p>We specialize in technical e-learning courses such as software tutorial or technician certification training; therefore technical writing is &#8211; or can be &#8211; a part of what we can help you with.  Marc Lee, our president, has been a technical writer and we are happy to consider your technical communication situation from the ground up including your documentation and courseware.  Often we start a course development by using your existing technical content, currently in company technical publications such as manuals, schematics and functional specs. At other times, we might have to work on your background content first before transformation to e-learning.</p>
<p>What are the signs that your technical content needs preliminary work on consistency, order and structure before we can try transformation?</p>
<ul>
<li>Inconsistent or out-of-date procedures turn up on associates&#8217; or techs&#8217; desktops</li>
<li>No one can find the original or latest version of a document</li>
<li>No central location exists for procedures</li>
<li>No standard nomenclature exists for titles of manuals or for standards and practices</li>
<li>A general sense of disorder pervades the publications used</li>
</ul>
<p>If you are interested in persuing e-learning but are not sure of your content&#8217;s level of readiness, we can help with the following:</p>
<ul>
<li>Review and assessment of your existing documentation</li>
<li>Research within and around your existing documents for the hidden structure that&#8217;s waiting to be brought out</li>
<li>Revision of your hard copy documentation</li>
</ul>
<p>We have experience in the following types of manuals for<br />
<em>computer software:</em></p>
<ul>
<li>Software user guides</li>
<li>Software system administration</li>
<li>Software system requirements</li>
<li>API documentation</li>
<li>Software marketing collateral</li>
<li>System administration guides</li>
<li>Design specifications</li>
<li>Technical network or IT</li>
</ul>
<p>Additionally, we have experience and expertise to prepare the following types of manuals for <em>computer hardware:</em></p>
<ul>
<li>Electronics and device repair</li>
<li>Troubleshooting and theory of operation</li>
<li>Board and chip specifications</li>
<li>System description and design</li>
</ul>
]]></content:encoded>
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		<item>
		<title>Full-Service Multimedia Resource</title>
		<link>http://new.mlmultimedia.com/?p=60</link>
		<comments>http://new.mlmultimedia.com/?p=60#comments</comments>
		<pubDate>Thu, 13 Aug 2009 19:08:38 +0000</pubDate>
		<dc:creator>Marc Lee</dc:creator>
				<category><![CDATA[Capabilities]]></category>

		<guid isPermaLink="false">http://new.mlmultimedia.com/?p=60</guid>
		<description><![CDATA[We are a full-service multimedia company specializing in e-learning.  We&#8217;re instructional designers, system developers, programmers, writers, videographers, network engineers, and a lot more.  Learn more about our services including:





Online Course Development
Technical writing
Content &#8216;transformation for e-learning
Storyboard development
Graphics design
Instructional Design
Flash programming
Learning management/server systems
Media consulting, troubleshooting



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			<content:encoded><![CDATA[<p>We are a full-service multimedia company specializing in e-learning.  We&#8217;re instructional designers, system developers, programmers, writers, videographers, network engineers, and a lot more.  Learn more about our services including:</p>
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<li><a href="http://new.mlmultimedia.com/?p=110" target="_blank">Online Course Development</a></li>
<li><a href="http://new.mlmultimedia.com/?p=68" target="_blank">Technical writing</a></li>
<li><a title="Transformation" href="http://new.mlmultimedia.com?p=3" target="_self">Content &#8216;transformation for e-learning</a></li>
<li><a href="http://new.mlmultimedia.com/?p=137" target="_blank">Storyboard development</a></li>
<li>Graphics design</li>
<li>Instructional Design</li>
<li><a title="Flash" href="http://new.mlmultimedia.com?p=10" target="_self">Flash programming</a></li>
<li>Learning management/server systems</li>
<li>Media consulting, troubleshooting</li>
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<h3 style="text-align: center;">View Work Examples</h3>
<p>The viewer below displays screen shots of our projects.  To use it, first select a category from the bottom of the panel,  then click the arrows to see the projects.  There&#8217;s an explanation available if you click on &#8216;Click Here For an Explanation.&#8217;<br />

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		<title>1. Flash &#8211; what it is and how it works for e-learning</title>
		<link>http://new.mlmultimedia.com/?p=10</link>
		<comments>http://new.mlmultimedia.com/?p=10#comments</comments>
		<pubDate>Mon, 20 Jul 2009 22:43:01 +0000</pubDate>
		<dc:creator>Marc Lee</dc:creator>
				<category><![CDATA[E-Learning]]></category>

		<guid isPermaLink="false">http://new.mlmultimedia.com/?p=10</guid>
		<description><![CDATA[&#8216;It&#8217;s an animation tool,&#8217; &#8216;It&#8217;s a graphics program,&#8217; &#8216;It&#8217;s a movie player,&#8217; &#8216;It&#8217;s a plug-in to a browser.&#8217; &#8216;It&#8217;s a multimedia tool,&#8217; &#8216;It&#8217;s a timeline program,&#8217;  &#8216;It makes movies for the web,&#8217; &#8216;It&#8217;s an advanced programming language.&#8217; &#8216;It&#8217;s a SWF file,&#8217; &#8216;It&#8217;s an entire eco-system for web development,&#8217; &#8216;It&#8217;s the most popular programming language [...]]]></description>
			<content:encoded><![CDATA[<p>&#8216;It&#8217;s an animation tool,&#8217; &#8216;It&#8217;s a graphics program,&#8217; &#8216;It&#8217;s a movie player,&#8217; &#8216;It&#8217;s a plug-in to a browser.&#8217; &#8216;It&#8217;s a multimedia tool,&#8217; &#8216;It&#8217;s a timeline program,&#8217;  &#8216;It makes movies for the web,&#8217; &#8216;It&#8217;s an advanced programming language.&#8217; &#8216;It&#8217;s a SWF file,&#8217; &#8216;It&#8217;s an entire eco-system for web development,&#8217; &#8216;It&#8217;s the most popular programming language for e-learning.&#8217; &#8216;It is what Captivate and Camtasia put out.&#8217;</p>
<p>Like the story of the blind men and the elephant, it depends on what part you&#8217;re involved with.  It&#8217;s all of these things and a lot more.</p>
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<p>The story of how Flash became nearly a household word is an interesting one; why it happened is a great model of Darwinianism as it exists on the Internet.  The Internet is a very fast-evolving communal organism and barely existed 20 years ago.  About half way in it&#8217;s evolution (say 10 years ago) a little animation program called Flash emerged and was bought by Macromedia.  At the time it was purely an animation program for the Internet.  That last part is key because, though a strange little organism in itself, it was wholly adapted to the new world by its use of vector graphics.  Vector graphics &#8211; as you might know &#8211; is far more efficient for Internet use than technology mostly available to Flash&#8217;s competitors (animated GIFs, anyone??).  Flash was quickly adopted by people whose only interest was placing a quacking duck on their website.  This &#8211; such were the conditions in those days &#8211; it was thought would attract more eyeballs than the competing sites that were all gray text with still images.  From there, Flash as a successful niche-dweller, was poised to take off. It&#8217;s owners began adding power for the animator to use (remember tellTarget()??) and over time (remember this is all over 10 years)&#8230;.we ended up with this platypus of an animation program with also an advanced object oriented programming language called ActionScript tacked on.</p>
<p>Flash has become a very widely-used e-learning development tool for a lot of reasons.  Mainly, its flexibility.  This is both a strength and a weakness.  As a strength, it allows the developer to think freely about what the user or learner needs to have presented in order to get the content into his or her mind.  As a weakness, it means that there&#8217;s a lot of complexity in the programming needed to create great content in Flash.</p>
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		<title>3. Captivate for E-learning</title>
		<link>http://new.mlmultimedia.com/?p=6</link>
		<comments>http://new.mlmultimedia.com/?p=6#comments</comments>
		<pubDate>Fri, 17 Jul 2009 23:38:09 +0000</pubDate>
		<dc:creator>Marc Lee</dc:creator>
				<category><![CDATA[E-Learning]]></category>

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		<description><![CDATA[Captivate is a wonderful tool for demoing software.  You actually &#8216;record&#8217; what you do with the software, showing how it works, pressing the buttons and entering the data&#8230;.whatever, and Captivate records it.  You then publish as a little movie.
The example below shows a simple demo Captivate illustrating a task in MS Word. You [...]]]></description>
			<content:encoded><![CDATA[<p>Captivate is a wonderful tool for demoing software.  You actually &#8216;record&#8217; what you do with the software, showing how it works, pressing the buttons and entering the data&#8230;.whatever, and Captivate records it.  You then publish as a little movie.</p>
<p>The example below shows a simple demo Captivate illustrating a task in MS Word. You can use the control bar below to replay or pause the demo.</p>

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<p>Over and above simple software demos,  Captivate provides a full range of e-learning capabilities, including:</p>
<ul>
<li>Conversion of MS Office PowerPoint files to Adobe Flash (SWF) format</li>
<li>SCORM compliant tests and assessment capabilities</li>
<li>Show-ne and try-it-myself modes</li>
<li>Add video to project</li>
<li>Table of contents side-bar panel for easy review of content</li>
<li>Manageable file size for acceptable download speed</li>
</ul>
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		<title>2. What is the e-Learning transformation?</title>
		<link>http://new.mlmultimedia.com/?p=3</link>
		<comments>http://new.mlmultimedia.com/?p=3#comments</comments>
		<pubDate>Fri, 17 Jul 2009 23:00:02 +0000</pubDate>
		<dc:creator>Marc Lee</dc:creator>
				<category><![CDATA[E-Learning]]></category>

		<guid isPermaLink="false">http://new.mlmultimedia.com/?p=3</guid>
		<description><![CDATA[The transformation is about how the material in book becomes a learning experience. ]]></description>
			<content:encoded><![CDATA[<p>The e-learning transformation is a design or creative process we use as part of creating e-learning. It&#8217;s a re-thinking of the client&#8217;s subject matter, not to change its content, but to change its medium from thoughts on paper to experiences in color, 3D, motion, sound, time and feedback &#8211; and it generally requires simulating some real-world situation or device.</p>
<p>E-learning has a lot of definitions but, to me, it is not really e-learning if you simply put text on a website or CDROM course and ask someone to read it.  This passive style of learning will not work.  It&#8217;s transferring the material from one medium where it is appropriate for learning (a book) to another (an e-learning interface on a website) where it&#8217;s not.  Why not?  I don&#8217;t think adults will read just to learn what you want them to learn.  The difference is motivation.  If the motivation is there, then any form will do including text.  In e-learning theory, which is based on adult learning theory, we assume low motivation, or rather we assume it&#8217;s our job as course designer/developer to motivate them.</p>
<p>So take a look at the panel below.  I&#8217;ve shown three steps in the transformation of material on &#8216;AP42&#8242; which is a complex technical regulation about factory emissions that&#8217;s been evolving for over 40 years!  Talk about hard to motivate about. What the three panels show is how we transformed material on AP42 to a little factory that was spewing smoke.</p>
<p>The transformation is about how the material in book form becomes a learning experience. In the physical world, it&#8217;s easy enough to see. If you&#8217;re teaching someone how to repair a washing machine, you can easily imagine turning the e-learning experience from a series of procedures in a a book to a &#8216;virtual washing machine.&#8217; This machine might have all the moving parts and a series of alarms or hot spots that will help guide the student.<br />

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			height="450">
		<param name="base" value="http://new.mlmultimedia.com/wp-content/Flash/" />
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		<a href="http://adobe.com/go/getflashplayer"><img src="http://www.adobe.com/images/shared/download_buttons/get_flash_player.gif" alt="Get Adobe Flash player" /></a><br />

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